Lewis University students from the Department of Communications and the Department of Mathematics and Computer Science recently visited Belly, an Internet startup company. Belly is an innovative social shopping site that rewards customers’ loyalty to brands and businesses.
The 12 students in attendance were able to take a tour of Belly’s downtown Chicago headquarters. Following the tour, the group had a question and answer session with Ryan Jeffery, vice president of business development. Students were able to gain valuable insight on how venture capital funding works, what the breakdown at Belly is between engineers and communications specialists, what the typical workday looks like and how Belly has expanded their business over time.
“This was particularly exciting for the students because they are the perfect age to take the risks associated with starting a new entrepreneurial venture, like Belly,” said Dr. Ray Klump, chair of Mathematics and Computer Science.
Belly supports stores by giving them an iPad that Belly card carriers can use when they arrive at the store to find deals they might be interested in that day. It could be thought of as an up-to-the-minute coupon dispenser that tailors deals to individual customers’ tastes. In a sense, it brings the kind of targeted marketing that is commonly found on Internet shopping to physical stores.
Lewis University is a Catholic university in the Lasallian tradition offering distinctive undergraduate and graduate programs to more than 6,600 traditional and adult students. Lewis offers multiple campus locations, online degree programs, and a variety of formats that provide accessibility and convenience to a growing student population. Sponsored by the De La Salle Christian Brothers, Lewis prepares intellectually engaged, ethically grounded, globally connected, and socially responsible graduates. The seventh largest private not-for-profit university in Illinois, Lewis has been nationally recognized by The Princeton Review and U.S. News & World Report. Visit www.lewisu.edu for further information.
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