Dr. James Oakley

Associate Professor/Chair, Marketing


Ph.D., Marketing, Northwestern University
M.S., Management, Purdue University
B.S., Psychology, University of Illinois at Urbana-Champaign

Scholarly Publications:

Coary, S. & Oakley, J.L. (2018). The Development and Measurement of a Brand Authenticity Scale. Journal of Brand Strategy, 7(2), 183-196.

Arnold, D.G. & Oakley, J.L. (2019). DTCA Self-Regulation by the Pharmaceutical Industry: The Exposure of Children and Adolescents to ED Commercials. Journal of Health Politics, Policy, & Law, forthcoming.