Digital Marketing, B.S.

Study marketing through the lens of our digital world.

Digital marketing focuses on how to reach potential customers where they spend their time online and in highly targeted, relatable and results-driven ways. Digital Marketing majors at Lewis University receive the same foundational education as traditional Marketing majors, along with the practical online marketing skill set companies so desperately need. This includes anything from social media marketing and content marketing to paid ads and search engine optimization (SEO), among other techniques. Upon graduation, students will know how to incorporate digital marketing strategy and online reputation management into a company’s overall marketing efforts.

100%

EMPLOYED OR

GRAD SCHOOL

$43K

STARTING

SALARY

300+

EMPLOYERS

RECRUIT

Minor Options Available

Lewis University offers several Digital Marketing minor course tracks for both business and non-business majors, providing students with the academic background that will make them stand out in the job market.

Sample Courses:

  • Principles of Marketing
  • Business Communication in the Digital Age
  • Introduction to Digital Marketing
  • Digital Marketing Strategy
  • Web Analytics
  • Introduction to Graphic Design
  • Digital Marketing Optimization

Career Options:

  • Online Community Manager
  • Digital Marketing Strategist
  • SEO/SEM Specialist
  • Web Content Manager

On Campus Opportunities

  • American Marketing Association
  • College of Business Student Advisory Board
  • Delta Sigma Pi

Admission Requirements

Please refer to the Office of Admission for application requirements and specific next steps.

VIEW THE PROGRAM CURRICULUM

Related Programs

For more information contact the Office of Admission at admission@lewisu.edu or call (815)836-5250.