Undergraduate Course Catalog 2011-2012

General Information

Faculty/Staff Directory

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Courses:

DEGREE PROGRAMS FOR: MARKETING

Marketing majors study the interrelated activities that deal with identifying target markets and satisfying consumers’ needs — from the four P’s of Marketing — Product, Price, Promotion, and Place (Distribution) — to public relations, sales, and marketing research and strategy.

The Lewis Marketing curriculum prepares majors for entry into a variety of marketing careers, including advertising, sales, product management, retail management, public relations, wholesaling, transportation and distribution, and strategic planning.

Marketing - BS Marketing for Business Majors - Double Major Marketing for Business Majors - Minor Marketing for Non-Business Majors - Minor Marketing for Communication Majors - Minor Marketing for Science Majors - Minor Marketing for Music Merchandising - Minor