Undergraduate Course Catalog 2011-2012

General Information

Faculty/Staff Directory

Colleges/Schools:

AllArts and SciencesBusinessEducationNursing and Health ProfessionsSchool for Professional and Continuing Education 

Courses:

All Accelerated Programs Accountancy Aerospace Studies (Air Force ROTC) Art and Design Aviation Biology Business Administration Chemistry Communications Computer Systems Computer Science Economics Education English English as a Second Language (ESL) Finance History Justice, Law and Public Safety Studies Language Management Information Systems Marketing Mathematics Military Science (Army ROTC) Music Nursing Paralegal Studies Philosophy Physics Political Science and Public Administration Psychology Reading Social Work Sociology Sport and Exercise Science Theatre Theology University Courses

DEGREE PROGRAMS FOR: MARKETING

Marketing majors study the interrelated activities that deal with identifying target markets and satisfying consumers’ needs — from the four P’s of Marketing — Product, Price, Promotion, and Place (Distribution) — to public relations, sales, and marketing research and strategy.

The Lewis Marketing curriculum prepares majors for entry into a variety of marketing careers, including advertising, sales, product management, retail management, public relations, wholesaling, transportation and distribution, and strategic planning.

Marketing - BS Marketing for Business Majors - Double Major Marketing for Business Majors - Minor Marketing for Non-Business Majors - Minor Marketing for Communication Majors - Minor Marketing for Science Majors - Minor Marketing for Music Merchandising - Minor