Graphic Standards
Incorrect Uses



The following examples demonstrate some common errors which should not occur.

In order to establish and maintain consistent and effective use of Lewis University logos and seals, it is essential to follow the standards in this manual.

The following examples demonstrate some common errors which should not occur. Such misuses will undermine the University’s efforts to present a strong and unified image, and will alter the perception and meaning of the logo, seal and Mission star.

Different Typeface

To assure that the correct fonts, sizes and proportions are always accurate, the Lewis University logo, seal and Mission star should never be recreated. Electronic files are available from the Office of Marketing and Communications to all employees and vendors for immediate use.
<Figure 1>

Improper Proportion

Never reduce or enlarge the logo, Mission star or seal disproportionately.
<Figure 2>


Improper Size of Symbol

In the logo, the placement of the symbol relative to the typography should not be altered.
<Figure 3>

Framing

The logo, Mission star and seal should never be framed in a restricting box or shape.
<Figure 4>


Distracting Background

The logo, Mission star and seal should never be placed on backgrounds that distract or overpower.
<Figure 5>

Violating the Clear Zone

The logo and seal should not be encumbered by other visual elements, such as copy, slogans, symbols or images.
<Figure 6>

Using the seal for Non-official Publications

The seal should only be used for official publications.
<Figure 7>


Using the Mission Star Incorrectly

The Mission star should only be used on Mission-related publications. Remember, when using the Mission star, all elements must be used in their entirety.
<Figure 8>

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