Office of Marketing and Communications

Editorial Style Guide

Overview

The goal of an effective editorial style guide is to promote consistency. The use of clear and simple rules, with few exceptions, and the reliance on a standard guide as the arbiter of stylistic conflicts should advance this goal for Lewis University faculty and staff in all that is written for and distributed to the Lewis community, as well as its external publics.

Editorial style includes the consistent use of spelling, punctuation, capitalization, abbreviations and numeric symbols. The rules set out here are the same guidelines the Office of Marketing and Communications uses in the editing and production of all University publications and in the writing of all University press releases. While APA (American Psychological Association) style is required for most academic papers, the guidelines presented here mainly represent the conventional style rules established by the Associated Press in its Stylebook and Libel Manual. Some rules are also unique to Lewis, and have been established as University standards. As this editorial guide was created, some rules were refined to lend themselves to greater universality and consistency.

In order to avoid mixed messages in our publications, press releases and other materials, the University created this style guide as part of its ongoing efforts to promote the University’s identity, to advance its quality of presentation, and to eliminate confusion among its various publics. The last section of the Editorial Style Guide has been organized alphabetically by category for ease of use.

The Director of Public Relations is available to help University faculty and staff with these conventions. As you plan your projects, allow time for this necessary editorial process. If you have questions, please contact the Director of Public Relations at Ext. 5297.