Marvin Bates

Assistant Professor, Marketing

Credentials:
M.B.A., Northwestern University, 1978
B.S., Loyola University, 1972

Expertise:
Marketing, International Marketing Accreditation

Associations:
Director, Association of Collegiate Business Schools and Programs (ACBSP)

Honors:
Delta Sigma Pi Honorary Faculty Member
Academic Honors Fraternity, Lewis College of Business

Bates, M. O. & Buckles, T. A. (2017, July). Prahalad’s market approach impacting brand loyalty in base of the pyramid Philippines. The Business and Management Review: Vol. 9, No 1. (pp. 346-356). Proceedings of the 7th International Conference on Restructuring of the Global Economy (ROGE) – 2017, University of Oxford, UK.

Bates, M. O. & Buckles, T. A. (2017, July). An examination of market entry perspectives in emerging markets. The Business and Management Review: Vol. 9, No 1. (pp. 447–456). Proceedings of the 7th International Conference on Restructuring of the Global Economy (ROGE) 2017, University of Oxford, UK.

Bates, M. O., Buckles, T. A., Klemic, G. (2018, April). Increasing Base of the Pyramid awareness among undergraduate management students. Paper accepted for presentation at the 21st Annual Irish Academy of Management Conference, 2018, Cork, Ireland.Presentations:

Obtained Keynote Speaker for Spring 2015 College of Business Ethics Week Symposium,
Commissioner Joseph Mohorovic, U.S. Consumer Product Safety Commission
Bates, M. O. (2015, March). An overview of American culture. Presentation to the Export Management Society, De La Salle-College of Saint Benilde, Manila, Philippines.

Rose, F., & Bates, M. O. (2015, March). Research and joint research: Lasallian research at Lewis University. Panel discussion presented at International Association of Lasallian Universities (IALU): A Business Education Meeting of La Salle Business Deans and Faculty, Manila, Philippines.

Bates, M. O., Klemic, G., & Mescioglu, I. (2014, October). Five plus five greater than or equal to ten: Accelerating student learning: An improvement plan based on SLO assessments. Poster session presented at the 2014 Assessment Institute in Indianapolis, Indianapolis, IN.

Bates, M. O., & Buckles, T. A. (2014, September). Market entry perspectives in emerging markets: From the early BRICs to the base of the pyramid. Paper presented at the Symposium on International & Interdisciplinary Business Research, Los Angeles, CA.

Khasawneh, R. & Bates, M., Transformation through the initial ACBSP accreditation – challenges and strategies. Presentation at the Association of Collegiate Business Schools & Programs (ACBSP) 2009 Annual Conference New Orleans, LA., June, 2009.

Bates, M. Status of ACBSP Accreditation initiative at Lewis University. Presentation to Lewis University EAB (Executive Advisory Board), January 2009.

“Transformation through the initial ACBSP accreditation – challenges and strategies.” , presented with Dr. Rami Khasawneh at the Association of Collegiate Business Schools & Programs (ACBSP) 2009 Annual Conference, San Antonio, TX., June.

Publications:

Bates, M. O. & Buckles, T. A. (2018). Prahalad’s market approach impacting brand loyalty in base of the pyramid Philippines. Journal of Business and Retail Management Research, 12(2), 28-37. doi: 10.24052/jbrmr/v12is02/pmaiblibotpp

Bates, M. O. & Buckles, T. A. (2017). An examination of market entry perspectives in emerging markets. International Journal of Business and Economic Development, 5(3), 19-29

Dulaney, E. A., Bates, M. O., Berg, P. E., Forbes, B., Gunn, R. M., Koontz, R., . . . Thomas, B. J. (2015, Spring). Faith integration in the classroom: A plural view. Christian Business Academy Review, X(1), 55-62.

 

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