Assistant Professor, Marketing
Credentials:
B.S., University of Denver, 1982
M.B.A., University of Denver, 1984
Expertise:
Marketing
Public Relations
Associations:
Admission to Delta Epsilon Sigma, National Catholic Honors Society
International Association of Lasallian Universities (IALU)
Association of Collegiate Business Schools & Programs (ACBSP)
Annual Conference, New Orleans, LA
Diverse Issues in the Hiring and Search Process Workshop, Lewis University
Exceptional Service:
Coordinating Committee Member–The Institute for the Advancement of Catholic & Lasallian Education
Publications:
Marketing Monograph in The Flyer student newspaper. Marketing 101, February 2008.
Scholarly Presentations:
Bergman, R.A. (2018, October) Student Success Strategies–The power of a class handbook. Interactive session presented at the Collaborating for Student Success conference at South Suburban College. South Holland, IL.
Presentations:
Bergman, Robert A. (2017, Nov.) Simple Questions That Magically Make Crafting an Effective Marketing Strategy Easy. Presentation given at the national marketing conference, Marketing Technology Boot Camp, 2017, Boston, MA.
Bergman, Robert A. (2017, June) Branding – A Multi-Audience Approach. Concurrent Session presentation made at the annual PR & Marketing Conference of the Associated Colleges of Illinois, Romeoville, IL.
Creating Effective Resumes and Portfolios for Business Students, Lewis University, Sept 10, 2008.
How to be Successful – Lewis University, DSP professional event October 16, 2008. Conflict Management for Nurses – Lewis University, February 21, 2009.
Multimedia Resumes Lewis University to the Black Student Union, March 9, 2009.