6 Reasons Why You Should Get Your ATD Credential Through Your University

Training and development are foundational to success for employees in today’s high-functioning organizations. Talent development (TD) professionals increasingly recognize this strategy as an essential aspect of growth, achievement, promotion, and longevity within a fast-paced organization that needs forward-thinking human resource professionals.

Attaining an ATD (Association for Talent Development) certificate alongside your undergraduate or graduate degree from a respected university will enhance your career.

What is an ATD Credential/Certification?

ATD stands for the Association for Talent Development Certification Institute, which allows human resource-focused professionals to earn meaningful credentials that enhance their existing knowledge and skills. This allows these professionals to help bring employees up to speed on knowledge, skills, and processes with maximum success. ATD uses the Talent Development Capability Model to “define the skills and knowledge required for talent development professionals to be successful now and in the future.”

This model provides insights into any trends affecting the state of talent development at any given time, such as information availability, the use of data analytics, ongoing digital transformation, and all partnerships between talent development and business. All ATD programs rely on this model.

What Types of ATD Credentials Can You Earn?

ATD offers two primary certifications that you can pursue: Associate Professional in Talent Development (APTD) and Certified Professional in Talent Development (CPTD). Both offer talent development professionals a unique experience for professionals at slightly different phases in their careers.

Take someone who has worked independently teaching or freelancing for several years as an example. They might receive a job offer but need proven experience of their skills and knowledge to share with their prospective employer. An APTD credential can help a professional prove that their industry skills and expertise are as sharp as ever.

Associate Professional in Talent Development (APTD)

The APTD certificate is for TD professionals who have at least three years of experience and are still at a relatively early stage of their career. This credential might also appeal to professionals whose aspirations lie in the foundational areas of their field, allowing them to get their footing and discover the next step of their career path.

The APTD learning tract focuses on the capabilities necessary for successful performance and growth by early-career professionals as core building blocks for TD professionals. 

Certified Professional in Talent Development (CPTD)

A CPTD credential offers TD professionals with at least five years of career experience the opportunity to obtain a measure of their skills and knowledge across a broad range of TD capabilities. TD professionals often need to enhance their skills application and decision-making strategies for continued career growth.

6 Reasons Why You Should Get Your ATD Credential

There are many reasons you should get your ATD credential regardless of how many years of career experience you possess. Any study and training to enhance your knowledge and skills offers value to you and your employer.

Explore the top six reasons why you should get your ATD Training and Development Certificate.

1. Gain Knowledge

If you’re lucky, much of your career will focus on gaining knowledge and skills that allow you to grow personally and advance professionally. The learning involved in ATD programs can help ensure you remain prepared to create and nurture a high-performing, sustainable company on track to meet its strategic and operational goals and objectives. In these courses, sometimes available through your university, you will focus on the roles, responsibilities, and careers in training and development. You will learn about core theories, models, terminology, and instructional design essentials as you compare and analyze real-world educational projects against industry best practices.

2. Recharge

If you feel like you’re losing your passion for your career, you might need to recharge by pursuing new skills and education in your field. A CPTD or APTD can help you learn a new nugget of information or rekindle your original drive to pursue your career. Regardless of why you decide to pursue your ATD credential, once you have finished and earned your certificate, you’ll feel a sense of satisfaction and accomplishment that may have been missing during daily tasks.

3. Increase Your Credibility

Earning a professional certification is a great way to boost your credibility. Whether you want to pursue a new job or go for a promotion in your organization, your ATD credential is a tangible and provable measure of your efforts to take your career to the next level. It instantly lets your boss or prospective employer know that your skills and knowledge are proven without needing to put you through testing or trial periods. It also shows employers that you took the voluntary initiative, time, effort, and financial resources to prove that you have the essential industry-specific knowledge they need to ensure organizational success. Perhaps best of all, the Association for Talent Development stands behind each of its credential holders.

4. Networking Opportunities

When you pursue your chosen ATD credential, you will have a network of peers who have also gone through your program. With today’s digital capabilities, you’ll discover a world of professionals who care about advancing their knowledge, skills, and careers through talent development training. You might meet them virtually online or through your university ATD program.

5. More Job Opportunities

As you strengthen your skills and knowledge, you might discover that you want to shift directions to pursue something new, make better use of your talent, and provide more value to employers.

6. Higher Earning Potential

With a new job or career opportunity stemming from increased skills and credentials often comes higher earnings. Pursuing an ATD credential can help you break out of an earnings rut to put you on the path to higher compensation and greater satisfaction.

How Can You Get an ATD Credential?

One of the most highly recommended ways to earn an ATD credential is through your university. Lewis University offers a Training and Development Certificate based on the ATD model. Our 18-hour program gives you an alternative to the complete Master of Arts in Organizational Leadership for students looking to build critical leadership skills specific to the talent development profession.

Students in the TD area who choose to pursue a credential via this route will enjoy all the same information and respected credentials that lead to ATD certification for leadership roles in e-learning, performance improvement, instructional design, training management, consulting, and change management.

Are you interested in learning more about ATD credentials and how they can help ensure your career success? Visit our website to request more information.

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