Marketing

Effective Marketing is essential to the success of any business, practice, or service. No matter how great your product or service is, marketing is necessary to inform people you exist, persuade them to purchase your brand instead of competitor's brands, and remind them of your existence.

Marketing has both quantitative areas like Marketing Research, as well as creative areas like Advertising and Public Relations and the always important Salesmanship. Marketing Strategy ties all the pieces together and we offer courses in each of these areas in our traditional Marketing curriculum.

The Marketing Major also has a second track, Social Media Marketing. In this new field, we apply the basic Marketing Concepts and show students how to utilize Marketing Strategies in web-sites, as well as tie in various areas of Social Media including Facebook, Twitter, YouTube and LinkedIn. Courses include the Application of Social Media Marketing, Multimedia for the Internet, Social Media and the Business of Public Relations, Web Design, Web Analytics, and Social Media Marketing Strategies.