COURSE: 59-582 Social Media Marketing (3)|
This course discusses the development of a social media strategy for your company. It defines what social media is and lists the different types of social media tools available there such as Twitter, LinkedIn, Facebook, Delicious, Digg, myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo, and Podcast. Twitter, LinkedIn, and Facebook will be presented with respect of how can they be applied and used in business.
The course discusses the process of developing a marketing plan using social media and also presents measurement techniques for the effectiveness of social media and their ROI using a number of metrics. Prerequisite: 59-510 Survey of Marketing.