Undergraduate Course Catalog 2012-2013

General Information

Faculty/Staff Directory

Colleges/Schools:

 

Courses:


MASS COMMUNICATION/BACHELOR OF ARTS

Total Credit Hours: 128
Major Credit Hours: 54


I. Core Courses (21)
10-100 Introduction to Mass Media (3)
10-108 Writing for Media (3)
10-114 Publications Design (3)
10-180 Introduction to Visual Media (3)
10-400 Mass Media Law (3)
10-390 New Media and Society (3)
OR
10-480 Mass Media Ethics (3)
10-456 Mass Media Research Methods (3)

II. Students must choose one of the four following Concentrations: Convergence Journalism, Public Relations/Advertising, Corporate Communications, or Radio/TV/New Media.

A. Convergence Journalism Concentration (33)

The Convergence Journalism concentration is designed for students seeking careers in print, broadcast or online journalism. Majors gain experience in all phases of the journalism process. Students develop skills in writing, reporting, editing, layout and design, social media, and digital storytelling. The program integrates journalism, audio, video, print, and digital media. Students acquire the skills required to use new technologies, such as the Internet, electronic publishing and multimedia. In addition, students develop an understanding of and appreciation for the legal and ethical issues surrounding the media in contemporary society. They also have the opportunity to work on The Flyer, the student newspaper; WLRA radio station; the Lewis University Television Network, WFLY-TV and the Lewis Dispatch, the student broadcast news station; and the Online Flyer, the student-operated online journalism website that combines the talents and products from all Lewis University student media.

1. Concentration Courses (18)
10-115 Introduction to Convergence Journalism (3)
10-125 Reporting (3)
10-206 Social Media and Online Audiences (3)
10-287 Copyediting (3)
10-496 Entrepreneurship in Digital Communication (3)
10-498 Internship (3)

2. Complete one of the following three tracks:

a. Track One - Newswriting/Reporting (15)

i. Required Courses
10-200 Feature Writing (3)
10-410 Advanced Newswriting and Reporting (3)
10-495 Journalism Practicum (1-3)

ii. Six credit hours from the following or advisor-approved electives: (6)
10-322 Sports Communication (3)
10-370 Opinion Writing (3)

b. Track Two - Online Journalism (15)

i. Required Courses (12)
10-271 Multimedia Journalism (3)
10-372 Blogging and Mobile Media (3)
10-382 Web Design (3)
10-410 Advanced Newswriting and Reporting (3)

ii. Complete three credit hours of practicum from the following: (3)
10-425 Web Practicum (1-3)
10-490 Online Multimedia Practicum (1-3)

c. Track Three - Broadcast Journalism (15)

i. Required Courses (12)
10-210 Introduction to Broadcast Journalism (3)
10-271 Multimedia Journalism (3)
OR
10-353 Field Production (3)
10-365 Broadcast Writing (3)
10-452 Advanced Broadcast News (3)

ii. Complete three credit hours of practicum from the following: (3)
10-422 Radio Practicum (1)
10-423 Television Practicum (1)
10-424 Broadcast Journalism Practicum (1-3)

B. Public Relations/Advertising Concentration (33)

The Public Relations/Advertising concentration is an interdisciplinary program for students interested in a career in public relations, advertising, marketing communications or media relations. Students take coursework on the theory and practice of public relations/advertising and develop skills in research, media management, publicity, event management, and the creative production of promotional materials. Students develop skills in writing, layout and design, as well as the use of social media and the Internet.

1. Concentration Courses (30)
10-206 Social Media and Online Audiences (3)
10-260 Business and Professional Communication (3)
10-330 Public Relations Writing (3)
10-335 Advertising Copywriting (3)
10-349 Organizational Communication (3)
10-461 Persuasion Theory and Campaigns (3)
10-498 Internship (3)
25-200 Principles of Marketing (3)
25-300 Consumer Behavior (3)
25-402 Public Relations (3)

2. Three credit hours from the following or an advisor-approved elective or Marketing course: (3)
10-302 Special Events (3)
10-303 Advanced Publications Design (3)

C. Corporate Communications Concentration (33)

The Corporate Communication concentration prepares students for careers emphasizing the use and application of communication theory and media technologies in the corporate setting. This program offers students the opportunity to develop their communication skills while learning how to design and develop the communication materials needed to meet the needs of a corporate client. This includes development of instructional design, promotions and training programs. This concentration offers students the opportunity to develop their leadership skills while also providing the technological and theoretical skills needed to perform as a director of communications or corporate media producer in this expanding field.

1. Concentration Courses (30)
10-206 Social Media and Online Audiences (3)
10-260 Business and Professional Communication (3)
10-264 Corporate Media Technologies (3)
10-330 Public Relations Writing (3)
10-347 Leadership Communication (3)
OR
10-349 Organizational Communication (3)
10-380 Corporate Media Design and Development (3)
10-408 Corporate Media Production (3)
10-461 Persuasion Theory and Campaigns (3)
10-498 Internship (3)
61-200 Principles of Management (3)

2. Three credit hours from the following or an advisor-approved elective. (3)
10-303 Advanced Publications Design (3)
10-382 Web Design (3)

D. Radio/TV/New Media Concentration (33)

The growth of the Internet and World Wide Web as well the ever-expanding channel selections offered the consumer has created a growing need for professional-quality content. The Radio/TV/New Media Concentration is focused on providing students the opportunity to build their skills in producing quality media productions for all forms of media. Students may choose to increase their technical skills in electronic media production, providing them the opportunity to develop mastery-level skills in media production or create programming through the more traditional Radio/TV/Film track which develops their skill in producing for the broadcast and film industry. The concentration enables the student to develop a portfolio of materials that are created through in-class assignments as well as giving the student opportunity to see their work published and broadcast by the student media at Lewis University.

1. Concentration Courses (18)
10-119 Introduction to Radio (3)
10-220 Introduction to Television (3)
10-202 Broadcasting in America (3)
OR
10-333 Global Media Communication (3)
10-382 Web Design (3)
10-496 Entrepreneurship in Digital Communication (3)
10-498 Internship (3)

2. Complete one of the following two tracks:

a. Track one - Electronic Media Production (15)

i. Required Courses (12)
10-319 Audio Production (3)
10-353 Field Production (3)
10-357 Postproduction (3)
10-453 Advanced Media Production (3)
OR
10-457 Advanced Postproduction (3)

ii. Complete three credit hours of practicum from the following: (3)
10-422 Radio Practicum (1)
10-423 Television Practicum (1)
10-424 Broadcast Journalism Practicum (1-3)
10-490 Online Multimedia Practicum (1-3)
10-494 Digital Production Practicum (1-3)

b. Track Two - Radio/Television/Film (15)

i. Required Courses (12)
10-230 Digital Filmmaking (3)
10-319 Audio Production (3)
10-353 Field Production (3)
10-419 Advanced Radio (3)
    OR
10-452 Advanced Broadcast News (3)

ii. Complete three credit hours of practicum from the following: (3)
10-422 Radio Practicum (1)
10-423 Television Practicum (1)
10-424 Broadcast Journalism Practicum (1-3)
10-490 Online Multimedia Practicum (1-3)
10-494 Digital Production Practicum (1-3)

III. The advanced writing requirement is fulfilled by completion of 10-480 Communication Ethics or 10-400 Mass Media Law with a minimum grade of "C.