Undergraduate Course Catalog 2012-2013

COURSE: 25-410 Social Media and the Business of Public Relations (3)
Public Relations is about building mutually beneficial relationships between organizations and their audiences.  Today we recognize new ways of doing this, specifically using social media.  It is social, personal, and messages are spread by the masses.  This course discusses the development of PR contents for all types of social media such as blogs, newsrooms, wikis, twitters, website copy, SEO, press releases, and taglines. Prerequisite: 25-200 Offered: Fall