Undergraduate Course Catalog 2011-2012

General Information

Faculty/Staff Directory

Colleges/Schools:

 

Courses:


MARKETING FOR BUSINESS MAJORS/DOUBLE MAJOR

Accountancy, Business Administration, Computer Information Systems, Economics and Finance majors can earn a double major in Marketing by completing the eight Major Area and Elective Courses (24) listed below:

Major Area Courses (21)

25-300 Consumer Behavior (3)

25-315 Advertising (3)

25-374 Salesmanship (3)

25-402 Public Relations (3)

25-465 Marketing Research (3)

25-468 International Marketing (3)

25-470 Marketing Strategy (3)

Elective Courses (3)

25-299 Current Topics in Marketing Strategies (3)

25-373 Hospitality Marketing (3)

25-376 Social Media Marketing Strategies

25-382 Introduction to Social Media Strategies