Undergraduate Course Catalog 2011-2012

General Information

Faculty/Staff Directory

Colleges/Schools:

 

Courses:


MARKETING/BACHELOR OF SCIENCE

Total Credit Hours: 128
Major Credit Hours: 64


I. Core Courses (40)
04-200 Basic Macroeconomics (3)
04-201 Basic Microeconomics (3)
23-120 Principles of Accountancy I (3)
23-121 Principles of Accountancy II (3)
24-349 Business Statistics (3)
24-350 Decision Science (3)
25-200 Principles of Marketing (3)
61-200 Principles of Management (3)
61-250 Business Law I (3)
61-300 Business Communication in the Digital Age (3)
61-390 Management Seminar (1)
62-200 Principles of Finance (3)
63-200 Introduction to Information Systems (3)
Select one of the following:
24-230 Finite Mathematics (3)
24-240 Business Calculus (3)

II. Traditional Marketing Track (21)
25-300 Consumer Behavior (3)
25-315 Advertising (3)
25-374 Salesmanship (3)
25-402 Public Relations (3)
25-465 Marketing Research (3)
25-468 International Marketing (3)
25-470 Marketing Strategy (3)
Select one elective: (3)
25-299 Current Topics in Marketing Strategies (3)
25-373 Hospitality Marketing (3)
25-376 Social Media Marketing Strategies (3)
25-382 Introduction to Social Media Marketing (3)

III. Social Media Marketing Track (24)
This is an interdisciplinary track offered by the Marketing and Management Information Systems departments.
25-376 Social Media Marketing Strategies (3)
25-382 Introduction to Social Media Marketing (3)
25-405 Multi Media Internet (3)
25-410 Social Media and the Business of Public Relations (3)
63-310 Principles of Project Management (3)
63-405 Search Engine Optimization (3)
63-415 Web Design Applications (3)
63-455 Web Analytics (3)

IV. The advanced writing requirement of the General Education curriculum is satisfied by Marketing majors by successful completion of Business Communication in the Digital Age (61-300).