Undergraduate Course Catalog 2011-2012

General Information

Faculty/Staff Directory

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DEGREE PROGRAMS FOR: MARKETING

Marketing majors study the interrelated activities that deal with identifying target markets and satisfying consumers needs from the four Ps of Marketing Product, Price, Promotion, and Place (Distribution) to public relations, sales, and marketing research and strategy.

The Lewis Marketing curriculum prepares majors for entry into a variety of marketing careers, including advertising, sales, product management, retail management, public relations, wholesaling, transportation and distribution, and strategic planning.