Undergraduate Course Catalog 2007-2008

General Information

Faculty/Staff Directory

Colleges/Schools:

 

Courses:


MARKETING FOR BUSINESS MAJORS/DOUBLE MAJOR

Accountancy, Business Administration, Economics, Finance and Management Information Systems majors can earn a double major in Marketing by completing the eight Major Area and Elective Courses (24) listed below:

Major Area Courses (21)

25-300 Consumer Behavior (3)

25-315 Advertising (3)

25-374 Salesmanship (3)

25-402 Public Relations (3)

25-465 Marketing Research (3)

25-468 International Marketing (3)

25-470 Marketing Strategy (3)

Elective Courses (3)

25-299 Current Topics in Marketing Strategies (3)

25-373 Hospitality Marketing (3)

25-376 The Strategies of E-Business and E-Marketing (3)

61-420 International Business (3)