Undergraduate Course Catalog 2007-2008
COURSE: LM-374 Salesmanship (3)
Encompassing much more than dealing with consumers, salesmanship plays a role in nearly every aspect of business communication, from interviewing for a job to presenting ideas and recommendations to management. Building on buyer motivations (the psychology of selling) and social styles, students learn to develop and deliver effective presentations that close more sales and build long-term customer relationships. Prerequisite: LM-200.