Undergraduate Course Catalog 2007-2008
COURSE: LM-315 Advertising (3)
Exploring one of the most exciting and visible components of business, students will examine the key functions of advertising agencies, their use of the various media, and the techniques employed to develop effective advertisements. As part of this course, students will develop a complete advertising campaign, there-by obtaining hands-on experience with creative design, media planning and budgeting. Prerequisite: LM-200.