Undergraduate Course Catalog 2007-2008
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DEGREE PROGRAMS FOR: MARKETING
Marketing majors study the interrelated activities that deal with identifying target markets and satisfying consumers’ needs — from the four P’s of Marketing — Product, Price, Promotion, and Place (Distribution) — to public relations, sales, and marketing research and strategy.
The Lewis Marketing curriculum prepares majors for entry into a variety of marketing careers, including advertising, sales, product management, retail management, public relations, wholesaling, transportation and distribution, and strategic planning.
