Undergraduate Course Catalog 2006-2007
COURSE: 25-299 Current Topics in Marketing Strategies (3)
In the world of Marketing, nothing is constant except change. In this course, students evaluate the most current topics affecting today's marketers. In a case study and presentation format, students will use critical thinking and problem solving skills to identify and analyze current trends, issues, risks and opportunities that marketers face - and the potential impacts they have on cultures, customers, companies, industries and economics.