Undergraduate Course Catalog 2005-2006
COURSE: 25-299 Current Topics in Marketing Strategies (3)
Changing trends in business, culture and society affect an organizationís marketing strategies. An organizationís effectiveness in identifying and adapting to these changes can make a difference between profitability and bankruptcy. Students learn through a case-study approach. They analyze, and learn from, real-world instances of successes and failures realized by organizations as a result of these changes. Offered: Every Fall.