COURSE: 25-299 Current Topics in Marketing Strategies (3)|
Changing trends in business, culture and society affect an organizationís marketing strategies. An organizationís effectiveness in identifying and adapting to these changes can make a difference between profitability and bankruptcy. Students learn through a case-study approach. They analyze, and learn from, real-world instances of successes and failures realized by organizations as a result of these changes. Offered: Every Fall.