Undergraduate Course Catalog 2004-2005

General Information  

Faculty/Staff Directory

Colleges:

 

Courses:


MARKETING/BACHELOR OF SCIENCE

Total Credit Hours: 128
Major Credit Hours: 61


I. Core Courses (37)
04-200 Basic Macroeconomics (3)
04-201 Basic Microeconomics (3)
23-120 Principles of Accountancy I (3)
23-121 Principles of Accountancy II (3)
24-230 Finite Mathematics (3)
24-349 Business Statistics (3)
24-350 Decision Science (3)
25-200 Principles of Marketing (3)
61-200 Principles of Management (3)
61-300 Business Communication in the Digital Age (3)
61-390 Management Seminar (1)
62-200 Principles of Finance (3)
63-200 Business Information Systems (3)

II. Major Area Courses (21)
25-300 Consumer Behavior (3)
25-315 Advertising (3)
25-374 Salesmanship (3)
25-402 Public Relations (3)
25-465 Marketing Research (3)
25-468 International Marketing (3)
25-470 Marketing Strategy (3)

III. Select one elective: (3)
25-299 Current Topics in Marketing Strategies (3)
25-372 Retailing (3)
25-376 The Strategies of E-Business and E-Marketing (3)
61-420 International Business Capstone (3)

IV. The advanced writing requirement of the General Education curriculum is satisfied by Marketing majors by successful completion of Business Communication in the Digital Age (61-300).