Undergraduate Course Catalog 2004-2005

General Information  

Faculty/Staff Directory

Colleges:

 

Courses:


PUBLIC RELATIONS/BACHELOR OF ARTS

Total Credit Hours: 128
Major Credit Hours: 45

The Public Relations major is an interdisciplinary program for students interested in a career in public relations, marketing communications or media relations. Students take coursework on the theory and practice of public relations and develop skills in research, media management, publicity, event management and the creative production of promotional materials. Students develop skills in writing, layout and design, as well as technical skills in desktop publishing, photography, new communication technologies and use of the Internet.

I. Core Courses (45)
10-100 Introduction to Mass Media (3)
10-101 Information Search Strategies (3)
10-320 Publications Design (3)
10-330 Public Relations Writing (3)
10-349 Organizational Communication (3)
10-260 Business and Professional Speaking (3)
10-435 Corporate Media Operations (3)
10-461 Persuasion Theory and Campaigns (3)
10-400 Mass Media Law (3)
10-456 Mass Media Research Methods (3)

               or
25-465 Marketing Research (3)
10-480 Mass Media Ethics (3)
10-498 Internship (3)
25-200 Principles of Marketing (3)
25-402 Public Relations (3)
25-300 Consumer Behavior (3)

II. The advanced writing requirement is fulfilled by completion of Persuasion Theory (10-461) and Campaigns with a minimum grade of C.