COURSE: 61-355 Managing Integrated Customer Solutions (3)|
This course covers managing a value-added service business; customer expectations of service and quality; use of the Internet and related technology to transform businesses; interplay among managerial, personnel and technology issues that will shape the future of business; identification of emerging forms of business models observable on the Web; and analysis of management practices using case studies. Organizational applications illustrate consumer-to-business, business-to-business and intra-organizational electronic commerce ramifications. Prerequisite: 61-200. Offered: Spring.